This book is an accidental finding to me. After working with more than decade in the design (Industrial/interaction) industry I still wonder, what is the difference between style and substance…
As a sincere effort I thought to work on specific design field to get reasonable answer if not the absolute, and chose fashion design since it involve lot of style, glamour…and some time substance…
This book helped me to understand the fashion industry setup, what is the social-economical structure of it, limitations, drawbacks and success stories…
Imogen Edward-Jones’s effort is more like a research project. She wrote this book along with anonymous person from industry and tried to find out fashion industry details like how money flows in the industry, how models maintain there physic, what is the difference between London fashion show to Milan, how big brands are made and does the business, how important it is to make dresses for celebrity, to all other fashion gossips to reality…
Fashion shows are vital tool to recognize the future trend, colors and material per say which influence industry and most of the time production, but more than substance it talks about setup… doest answer the questions of underline meaning within it…
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